The piece you’re about to watch is a 1987 commercial for Seagram’s Golden Wine Cooler. It is not a particularly outstanding example of TV commercial production. It doesn’t have groundbreaking visuals or outstanding copywriting. But what this spot does have that makes it worth a look is Bruce Willis and Sharon Stone.

At the height of his success starring opposite Cybill Shepherd in the mid-80’s romantic detective TV series, Moonlighting, Bruce Willis was hired by spirits maker Seagram to be the pitchman for their line of Golden Wine Coolers. Bruce proved to be worth every cent of his five to seven million-dollar contract when, inside of just two years, Seagram shot from fifth place to first in the marketplace .

Oddly enough, at the time this commercial was created, Sharon had the deeper resume. Yes, Bruce had become a star with Moonlighting, but prior to that, he’d only done guest shots on Miami Vice and The Twilight Zone, along with some glorified extra work on films like The First Deadly Sin and The Verdict.

Sharon had been much busier. She had a dozen feature films (Stardust Memories) and TV movies (The Calendar Girl Murders) among her credits, plus recurring roles on Magnum, PI and Steven Bochco’s Bay City Blues. She’d also starred in a couple of TV pilots, one of which (Hollywood Starr) had aired as an episode of William Shatner’s cop show, T.J. Hooker.

This was the first time Willis and Stone worked together, but it would be nearly two decades before they shared a project again (2006’s Alpha Dog, written and directed by Nick Cassavetes).

From the lack of snap, crackle and pop in their on-screen chemistry, it’s not hard to figure why that might have happened…